Just a quick not to thank you for the excellent support we are getting from you. The training tu...

Jane H. - Glass Doctor of Bemidji
Mar 29, 2013

Pay-Per-Click for Glass Shops

A pay-per-click campaign is essentially an auction.  A bid amount is set for every keyword you want to bid on and when someone in your target audience searches for that keyword, the bid amount you set determines where your ad appears in the list of other companies bidding for the same keyword in the same area.

Pay-per-click is a guaranteed way to generate traffic to your site.  It is also a great way to "introduce" a new glass website to the internet by providing a boost in traffic before the site establishes a search rank for placement in search engine results.  However, if the pay-per-click campaign is not managed properly the campaign can get very expensive very quickly. 

The number one mistake most glass companies make is selecting generic keywords.  It may seem like a good idea to start out your glass company's keyword list with "glass".  Can you think of a search phrase that includes the term "glass" but has nothing to do with glass repair or replacement?  Maybe someone is looking for the temperature at which glass melts or they want to know how much weight a glass table top can hold.  Are you willing to pay for that visitor?

Mainstreet's pay-per-click management services include all keyword research, an analysis of the competition for each keyword, and the development of ads that should be triggered for each keyword.  Take the guess work out of pay-per-click and call Mainstreet™ today!  We dig through your campaign on a daily basis to adjust keyword lists, improve ads, and do everything we can to turn your monthly pay-per-click budget into as many views as possible from people looking to buy what you sell.


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